Except for the characteristic of jewelry brand collection, Minno aims to connects China’s unique orbital design brands with diversified aesthetic. To do this, Minno has a profession team in China for continuously investigate and survey these Chinese jewelry brands, especially these brands which are currently known by a small group of people but with high quality and attractive designs. In addition, there is a team also to continuously gain more understanding about the demand of our customers. These two groups work together to make sure that the customer experience is maximized.

As for the brand concept, Minno hopes that what Minno creates is not only a brand, or a collection of brands, but also an ultimate experience for our customers. In addition to the beautiful display and comfortable shopping environment, Minno also provides brand story explanations for each brand, so that customers can better understand the design concepts of these brands, so as to further become a bridge connecting unique Chinese original design brands and audiences from the world. Let's embark on a fascinating journey combining traditional and modern art!